While people may cut back on their own spending, handbag brand Coccinelle - operated here by the Moiselle group - is betting they'll be a little more generous if the retail therapy has a charitable angle. Opening its second local shop on Tuesday in Harbour City, the Italian label previewed its summer range of totes. It included one leather model called the Goodie Bag, the proceeds of which will go to the Francesca Rava Foundation. The charity currently focuses on mentally disabled children in poverty-stricken Haiti. Retail director Luca Malavolta said Coccinelle had been associated with the NGO for more than two years. 'Each season, we have a new design for the project,' Malavolta said. 'We don't take profits from these bags. It is important to make sure our customers understand all of the money will go directly to the project. We are also encouraging them to make their own donation.' The previous two editions have raised about Euro200,000 (HK$2 million), which was used to build a rehabilitation centre. 'It opened in December last year.' However, we might clarify that in Hong Kong, only the money from the first 100 of these HK$1,999 bags sold will be directed to charity.