Philip George, the owner of the Philippe George salon in Central, offers tips on hair drying.
The perfect blow-dry comes with using the right styling products and the right sized brush with the blow dryer, says George.
'Practise using a brush in one hand and a dryer in the other while anchoring the section of hair being dried and drying from the top down.
'By dividing hair into several manageable sections that are two to four inches [5cm to 10cm] thick, the rest of the hair can be 'clipped out of the way'.'
He says it takes time to perfect a blow-dry at home, whether for a straight, curly or wavy look.
'Whether you're using a paddle brush to achieve stick straight hair or a long finger diffuser attachment to encourage curls and waves, it is best to go very slowly and focus on each individual section of hair before moving to the next one.'
The heat from the blow-dryer opens the cuticle and allows hair to be styled. Finishing a section with a blast of cool air helps to close the texture or lock in the straightness of the section. Start with hot and finish with cold on every section to first build and then lock in the desired style.