Karen Page of Nine Months Maternity offers tips on how mums can deal with stretch marks: 'Ask any woman what their top concern is when they get pregnant and most will say stretch marks. Although genetics play a role, there are steps you can take to minimise them. Keep your expanding belly well-moisturised with products designed to prevent stretch marks. This will increase the elasticity of your skin, which is key in stopping stretch marks. 'Start applying a good quality belly oil and cream twice daily at four months and continue until at least a month after giving birth. Concentrate on areas of your body that are expanding (belly, bottom and thighs) and alternate products morning and night. Massaging your skin increases circulation and the ingredients in the oil and cream will keep skin supple and enhance collagen production. It is important to use products that are free from synthetic additives as it has been suggested that these can affect your baby. Choose organic products such as the brand Spoiled Mama Bump Gloss and Tummy Butter.'