After last year's demure Voglia watches, Bertolucci is letting its hair down with its new Bella Costa, Giro and Gioco models that show off the brand's trendy and funky side. A new addition to Bertolucci's Casual Chic collection, the Bella Costa line plays with asymmetry, eye-catching colours and sporty chronographs. The stainless steel model comes with 87 diamonds worth 0.69 carats set on the bezel and crown, with one blue sapphire positioned above 12o'clock. The bezel varies in width and tricks the mind into thinking it is elliptical, as it widens near 3o'clock and narrows near 9o'clock. The vivid blue inner flange mirrors the bezel, widening near 9o'clock and narrowing near 3o'clock, with a magnified calendar date at 4o'clock. Three sub-counters are on the dial at 2o'clock, 6o'clock and 10o'clock, and the white rubber strap completes the trendy look. For those looking for a day watch with less sparkle, gem-less variations include sporty models with colour combinations such as a white dial with a chocolate brown rubber strap to match its inner flange and sub-counters, a white dial on black strap and a black dial on black strap. All of the Bella Costa models use quartz movements, and Beatrice Rouhier, the brand's marketing and communication director, said that the increased use of quartz was due to an expanding clientele from the Middle East. 'Our main markets have always been the US and the Middle East, but the percentage of Middle Eastern clients has increased this year due to the severity of the financial crisis in the US,' she said. 'We have been working to cater for their tastes and for some reason, our Middle Eastern clients overwhelmingly prefer quartz movements.' Other quartz watches launched this year include the dizzying, almost eccentric Gioco jewellery watches in Bertolucci's Haute Couture collection. The finely crafted models come in an 18 carat yellow gold case with purple strap or an 18 carat white gold case with black strap, limited to five pieces each. The Gioco watches are designed such that the diamond studded four-sided bezel seems to spiral inwards towards the dial in dizzying layers almost M.C.Escher-like in execution. The bezel on the yellow gold model is paved with three rows of diamonds, which total 177 diamonds worth 3.85 carats. The white gold model also has three rows of diamonds set on each side of the bezel, and a single row of diamonds set on each inner layer spiralling inwards towards the central paved dial, for a total of 486 diamonds worth 5.58 carats. Those who favour simpler designs may prefer the new Giro line in the Casual Chic collection. The Giro watch is available in stainless steel with diamonds and stainless steel with rose gold. The model with diamonds features a quartz movement, with 64 diamonds circling the inner rim of the bezel. The central mother-of-pearl dial is surrounded by a white vertical flange, with the Arabic numerals 3, 9 and 12 applied at their respective positions in varying sizes for a funky, trendy look. The dial also contains a calendar date function at 6o'clock. The rose gold model features an automatic movement and rose gold links on the bracelet. The crown and certain features on the dial, such as the applied numerals and indexes, are also made with rose gold. For a more classic look, the Giro line includes chronograph watches with quartz and automatic movements. The quartz chronograph features a stainless steel bracelet and case with a white silvered sunray guilloche dial and a mother-of-pearl sub dial, while the automatic chronograph comes in either a black dial and stainless steel bracelet pairing or rose gold and brown alligator strap combination.