Bold, audacious and distinctive, a Tiret timepiece is not for the fainthearted. Ever since the brand launched five years ago, Tiret has gained a following of celebrities and personalities all keen to own a timepiece with a difference - even if they end up wearing similar watches.
Tiret watches tend to make a statement with their large size, gem settings and unconventional shapes. The most recent collection, Gotham, follows form.
Taking New York's nickname as its cue, the collection is loud, excessive and obsessive with detail.
The Second Chance model is the strongest visually, with a splash-marked, diamond-set dial and horizontal oval shape.
But it is the three other models in the series likely to appeal to those frantic for something different. The Automatic Chrono, the GMT and the Power Reserve models can all be customised according to the wishes of an individual. The watch case frame can be made from a range of materials and details added with gemstones, ceramic and sculptured messages.
The fundamentals of the watches, though, remain the same. The automatic is fitted with the ETA 7750 movement which functions, including date and day, and parts of the movement, like the balance bridge. And the train-wheel bridge is circular grained. The customised watch is limited to a production of 500 pieces with clients given various options for the case: rose gold, yellow gold or white gold case, or in stainless steel, ceramic and natural rubber. The dial can also be customised with materials such as chalcedony, rhodonite and aventurine.