You might have all the qualities and attributes of an ace financial accountant, or the innovative abilities for a star-studded career as a graphic designer, but if prospective employers don't know about you, you will have little chance of getting the opportunities where you can use your talents to their fullest.
Just as we often buy products that are the most visible to us, employers often hire people known to them.
Trust goes a long way and if prospective employers have seen you around, have heard good reports about you and have formed a positive impression of what you can do for their business, they'll be more likely to hire you.
Follow these guidelines and you'll make a good impression:
Plan ahead
Leaving your personal marketing efforts to the moment when you are desperate for a job is likely to make you come across as a needy employee. You should include regular personal marketing activity into your schedule as an on-going function. Intensify your marketing activity at least six months before you plan to move on to a new job.