Job insecurity in this uncertain economy is creating anxiety and distraction in the workplace, and companies are looking for new and innovative ways to keep their staff motivated and engaged. American Express International believes the solution lies in effective communication. The company has tackled staff insecurity by adopting an open-door policy, giving staff every opportunity to express any concerns they may have and keeping them regularly updated on the company's focus, challenges and opportunities. This proactive approach is typical of a company which has helped it to secure fifth place in the Best Employers in Hong Kong 2009 study. Koh Yat-chung, senior vice-president and general manager for Greater China and Southeast Asia, said the company prided itself in its 'honest, open and ongoing' communication with staff. This was demonstrated by its quarterly forums, known as 'Town Hall', held to update staff on the state of the business. But despite the company's best intentions, it is not always easy for junior staff to speak up in front of their superiors. To combat this natural reticence, informality is encouraged in the office where everyone is called by their first name, regardless of their position.