Let's play a quick word association game. What piece of clothing or fashion accessory comes to mind when I say Madonna? That's easy: cone bra. Michael Jackson? A white-sequined glove. Buddy Holly? Glasses. Christina Aguilera during her Xstina days? Black leather chaps. Music and fashion are inextricably linked. That philosophy is true for American designer Tommy Hilfiger, who began his career designing clothing inspired by musicians. 'Some of the greatest legends of music have been the most important trendsetters of fashion and continually contribute to evolving the trends of fashion - in all genres of music,' Hilfiger said. 'There is a freedom of expression and creativity that is integral to music and fashion, and the past couple of seasons, I have been inspired by the fashion mood of key artists like Marky Ramone.' Hilfiger started in fashion when he was in high school. Motivated by the drought of cool, rock-style clothing that Mick Jagger and Pete Townshend would don, he opened a chain of boutiques called People's Place. He began trekking into New York City, bringing back piles of denim and reselling them in his hometown of Elmira, New York. However, very quickly, Hilfiger started designing the clothes. Seven years later, he closed the store and moved to New York City to pursue a career as a fashion designer. Since he became the foremost designer for classic American cool, Hilfiger has given back to the community that inspired him and continues to influence his designs today by sponsoring tours for artists such as the Rolling Stones, Lenny Kravitz and Britney Spears. The Hilfiger Sessions, created three years ago in Amsterdam, are concerts around the world. Starting in the '90s, Hilfiger began featuring emerging talent in his advertising campaigns, including the late Aaliyah, Beyonce and Enrique Iglesias. He continues to draw ideas from and feature musical artists for his youthful Hilfiger Denim collection. 'Each musical muse has used fashion as a form of expression throughout their musical careers,' he explained. 'They each have their own taste that is reflected through dress.' For this season's Denim campaign, Hilfiger handpicked The Virgins, an emerging indie band in New York, to model the latest collection. The Summer 2009 Hilfiger Denim collection is made up of four distinct flavours: Rock Scene, Stanford, San Francisco Docks and Stinson Getaway. Hilfiger draws his inspiration from one main centre - San Francisco and the neighbouring Bay Area. 'This season the denim trends range from skinny jeans to flared bottoms. The washes also vary from a classic darker wash with a modern twist to lighter shades of indigo,' Hilfiger said. 'In my travels from New York to LA and Hong Kong to Tokyo, we see young men and women mixing and matching luxury with more attainable pieces. For women, denim skinny fits paired with looser and longer feminine tops, and, for men, well executed graphic rock-inspired logos on the tees.' Rock Scene is the tough, sexy one of the set. It includes destructed looks, slim fits, and stenciling. For some items, Hilfiger drew inspiration from friend and Ramones drummer Marky Ramone. 'I have known Marky for over 20 years from our time spent together exploring the early scenes of fashion and music in New York City,' Hilfiger said. 'He has always epitomised an iconic rock style: skinny jeans, black leather worn biker jackets and graphic tee's representative of the time.' Stanford, Hilfiger's favourite, is based on the eponymous university. 'The Stanford collection has been popular with our consumers this season,' Hilfiger said. 'The style is classic, American cool with a relaxed feel.' The line features logo tees and collegiate sweats in iconic red, white and blue. The heritage of San Francisco's Embarcadero and SoMa areas lends itself to the vibrant flair of San Francisco Docks. The work wear styles are modern uniforms in a mostly muted colour palette, but have bright pops, metal trims and heavy stitching. And, when Denim's customers leave work, there are the relaxed fits and bohemian feel of Stinson Getaway, inspired by Stinson Beach. Pastels dominate this group, with airy fabrics and unstructured silhouettes. In the Fall/Winter 2009 collection, expect more musical acts to inspire the looks of Hilfiger Denim. A line called White Light derives its slick skinny silhouettes, bold black and white colours, and touches of yellow and light blue from the band Velvet Underground, and '60s lounge-style singer-of-the-moment, Duffy. Furthermore, 'the collection will be an evolution of our music collaborations and will feature the fresh new American band, The Films', Hilfiger said. 'They are a dynamic group with an amazing sound and sense of style.'