The events of the VIDEOCON IIFA Weekend are expected to boost tourism revenue in Macau and attract extra visitors from all over the world. More than 500 luminaries from the Indian film industry will be travelling for the event along with some of the world's best-known international celebrities. The event will be broadcast globally by Star TV and reach about 500 million viewers in 110 countries. The International Indian Film Academy (IIFA) is the most renowned South Asian film academy and its main highlight, the IIFA Awards, is India's biggest media event. With a viewership of about 600 million worldwide, the awards are among the world's most-watched annual entertainment events. From a one-night celebration in 2000 at the Millennium Dome, London, the past nine years have seen the IIFA grow into a cine-packed weekend of film festivals, workshops, exhibitions, film-showcases, global business forums and sporting events, all of which climaxes into the IIFA Awards. The IIFAs have been celebrated in London, Sun City, Johannesburg, Singapore, Malaysia, Dubai and Amsterdam, and the last edition was hosted in Bangkok.