Located in the Noah's Ark attraction at Ma Wan, Ark Life Education House is run by St James' Settlement, a non-governmental organisation (NGO) which provides social welfare services under Christian principles. The centre is not a school and has no set curriculum but uses interactive exhibits to supplement the life education curriculum taught at schools. It seeks to stimulate learning by using different types of media. Initially started by the Anglican Church, St James' Settlement is nowadays funded mostly from government social welfare subvention, from donations by agencies such as the Community Chest of Hong Kong and from individuals. Although the centre is new, the concept of life education is not new to Hong Kong and different charities have set up programmes to promote its ideas over the years. Josephine Lee, senior manager for corporate venture (partnership & alliance) at St James' Settlement, said they were the last charity invited by Sun Hung Kai Properties - who designed and built the Noah's Ark theme park - to operate an attraction there and currently rents the space from the developer. She said the NGO decided to open the self-financing centre focusing on life education because it complimented the attractions offered by the other charities operating there. 'As social workers, we wanted to do something that is meaningful and interactive. That's why we decided to set up this life education centre,' Ms Lee said, adding that the NGO designed the centre's exhibits based on its own experience in teaching life education. St James' Settlement also took inspiration from the Education Bureau's guidelines on moral education in their design, she said. Entry fees are HK$40 for adults, and HK$35 for children aged 3-11, senior citizens and disabled people.