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Charmaine Chan

The Towering World of Jimmy Choo 
by Lauren Goldstein 
Crowe and Sagra 
Maceira de Rosen  
Bloomsbury  
HK$150   
'Wait! I lost my Choo!' says Carrie Bradshaw  in an episode of Sex and the City that sees her losing a shoe while running for a ferry. In 2000, Tamara Mellon    was in the Hamptons when she saw that  plug. By then, Mellon, the former IT girl who built the Jimmy Choo shoe empire with the Malaysian-born shoemaker, had the world at her feet. She had just married banking heir Matthew Mellon  and the business she began with Choo in 1995 was growing fast: in an interview in 2001 she boasted that it would be easier to name the stars they didn't dress at the Oscars. Part  Hello! magazine-style celebrity pablum, part  business patter, The Towering World of Jimmy Choo feels  like a pair of unmatched shoes in the same box. Financial analysis mixes with snapshots of the people who turned Jimmy Choo into a luxury brand valued at ?185 million  (HK$2.3 billion). Unfortunately, readers will probably tire of the name dropping and wish the authors - fashion writer Lauren Goldstein Crowe and equity analyst Sagra Maceira de Rosen - provided more information  about the man who created the exquisite products.



The Towering World of Jimmy Choo