What Goes Up Steve Coogan, Hilary Duff, Molly Shannon, Olivia Thirlby Director: Jonathan Glatzer Someone needs to save Steve Coogan. And quick. The British comedian's talent is undeniable - as fans of his alter ego Alan Partridge will remind you - but American filmmakers got a sniff, lured him across the pond, and now they seem to have no idea what to do with him. Bit parts in every Ben Stiller production aside, it seems filmmakers want Coogan to do 'quirky' and What Goes Up tries painfully to be just that. Set around the time of the ill-fated space shuttle Challenger launch in 1986, Coogan plays a reporter sent to the small town that was home to one of the doomed astronauts - and is caught up in the aftermath of a local teacher's suicide. Presumably, the film is supposed to make its audience think about how far a journalist might go for a yarn, or even take a peek at how young people deal with death. But no such depths are plumbed here. Instead, we have a series of wacky bit parters - among them a sexed-up Hilary Duff - and Coogan himself being made to bounce between serious and silly. Cynics will be left with the feeling that director Jonathan Glatzer set out to make a deliberately 'arty' film but lacked the conviction and the script. And, sadly, for the most part Coogan has the air of a man dreaming of past glories. Extras: Trailers only, mercifully.