Mainland television networks need to learn from overseas media how to protect their intellectual property, a senior executive of CCTV says.
'Overseas media have a very well established copyright-management system, but our television stations are only just starting out in this,' Shi Cun , director of the state broadcaster's copyright management office, told a forum in Shanghai yesterday.
'Their copyright managers work on a programme from day one. Here, most stations don't even have any professional copyright managers.'
Dealing with online copyright violations was a particular challenge for mainland stations, as they had been forced to deal with the problem before the industry had an effective protection system in place.
'We must understand how other people approach this and we need to understand our own situation as well,' Mr Shi said.
He was addressing a forum on copyright issues hosted by the Shanghai Media Group to mark the opening of its copyright management centre.
