East Kowloon has long had a slightly off-the-map feel to it. But that is changing as the neighbourhood upgrades and evolves into something extraordinary.
One sign of change being afoot will soon be evident on Prince Edward Road East, where five waterfront luxury residential towers with 1,159 units are being built.
The Latitude is a luxury residential development in a part of Kowloon that has traditionally been dominated by commercial buildings fanning out from the former airport.
On offer are eight diversified layouts, ranging from one-bedroom units to four-bedroom units. Double suites, a store room and a maid's room are inclusive,
At a height of about 160 metres, The Latitude is one of the tallest residential properties in the area. With expansive views of the harbour, it stands to directly benefit from the excellent appreciation prospects of the projected 'Kai Tak metropolis'.
Amy Teo, project director (sales) of Sun Hung Kai Real Estate Agency, says The Latitude is attracting local and overseas attention from both investors and owner-occupiers.
Explaining the appeal of The Latitude and the kind of demographics the developer is targeting, Mrs Teo said: 'As shown in other international metropolises such as Dubai, Singapore and London, residential properties close to cruise terminals have proven to be great draws for investors.