The more successful the movie, the longer it usually takes to become a DVD. This is because movie companies try to make as much money as possible from cinema sales first. But Pixar let a young cancer patient fulfil her dying wish, which was to see the movie, Up. Colby Curtin, a 10-year-old who was struggling with advanced vascular cancer, had been wanting to see the highly-anticipated animation ever since the previews came out in April. However, Colby was too weak to go to the cinema. Even worse, doctors said she would die very soon. So a family friend made a frantic call to Pixar to grant Colby's dying wish. The company flew an employee to Colby's hospital in California with a DVD of the movie, so she could enjoy a private viewing. Colby died about seven hours after watching the movie.