Turning strangers into customers is the key to success in sales, says Jammy Lam Ka-wai, assistant unit manager of telesales at Standard Chartered Bank (Hong Kong) and winner of the Distinguished Salesperson Award.
'My ideal selling process is to turn strangers, who are not familiar with our company, into our customers,' Ms Lam said. 'To achieve this, I deliver suitable products with a sincere attitude.
'That is always my principle as a salesperson.'
Ms Lam has been with the company for nearly five years and is responsible for promoting and selling mortgage products to customers, cross-selling and maintaining a good working relationship with branches.
Keeping up to date with trends is important. Good interpersonal and communication skills are also needed to serve customers well.
It is also essential to use previous experiences and share them with colleagues. This can make a salesperson more mature and sophisticated in handling different tasks.
Phyllis Li Hoi-chi, a unit manager of branch sales, and Danny Yeung Chun-sing, a payroll services manager, won the Outstanding Young Salesperson Award.