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Why you can trust SCMP

Lady Luck is a fickle friend

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Last week, we told you that Melco Crown Entertainment only managed to capture a 9.9 per cent market share in Macau in the two weeks that followed the June 1 opening of its US$2.1 billion City of Dreams. That figure isn't very impressive, especially when you consider the company already had 11 per cent of the market last month with only the 216-room Altira casino hotel (formerly the Crown Macau).

Three weeks out of the gate, the picture doesn't look much prettier. Melco Crown's share of the Macau market by revenue was about 7 per cent after City of Dreams' first 21 days in business, industry insiders said.

Some casual observers and even investors are befuddled. How can the addition of a massive property like City of Dreams, with its 520 gambling tables and 1,350 slot machines, actually decrease the company's market share?

Answer: luck. Pure, stupid, fickle, dumb luck.

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As we wrote last week, a casino operator's market share refers to its net winnings. In the long run, a casino in Macau can expect to win something like 2.85 per cent of all VIP baccarat wagers made by its players.

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