Mainland technology giant Lenovo Group, which had two consecutive quarters of losses because of the economic slump, agreed yesterday to sponsor the computing network and system operations of Expo 2010 Shanghai.
At a ceremony in Shanghai, the world's fourth-largest supplier of personal computers signed up to deliver 10,000 pieces of hardware - including servers, laptops, desktop systems, printers and various peripheral equipment - for the international exposition.
That will comprise the information-technology backbone of the 184-day Expo, which will run from May 1 to October 31 next year.
Financial terms were not disclosed.
Although deemed a major investment, Lenovo's Expo commitment pales in comparison with the company's global sponsorship deal for the Beijing Olympic Games, according to analyst Charles Guo of JP Morgan Securities.
'This time, Lenovo's spending will cost a lot less,' said Mr Guo.