Pacific Place Apartments, the serviced-apartment flagship of Swire Properties, stands out as a top choice for tenants looking for a restful and spacious home with flexible leasing terms and well-established facilities in the heart of the city. Coco Wong, residential manager of Swire Properties, said many customers were business professionals who stayed in hotels frequently and preferred a homely, spacious living environment. 'Pacific Place Apartments not only meets but surpasses expectations, offering a cosy ambience with an innovative design. Our clients appreciate the flexibility our suites offer that enables each resident to incorporate their personal touches to create an environment that is more than a residence and nothing less than a home,' she said. Most residents are long-standing corporate clients and include business professionals from all over the world, said Ms Wong. There has been an increase in the number of local families moving into the serviced suites due to the recent rebound of the residential market. While many residents come from the United States and Europe, the number of tenants from the region is growing steadily. The landlord has also seen a gradual growth of tenants from the mainland in recent years. 'China is playing an important role in the global economy. Backed by this sizeable market, we foresee that residential demand driven by business travel will be increasingly strong.' Ms Wong said. She added that Pacific Place Apartments was an exclusive five-star serviced apartment complex with a comprehensive range of services and facilities. Residents enjoyed seamless access to the Pacific Place mall and dining facilities at the nearby five-star hotels, while the landlord offered a wide choice of apartment types and rental ranges to suit tenants' needs. 'Clients who are not in a position to lease the larger apartments that they had in the past have an alternative to downsize to one of our smaller and more affordable apartments,' she said. 'Our pricing and discount policies will be reviewed on a regular basis to ensure that we remain competitive and realistically priced for the current market. While the residential sales market continues to rebound, customers are looking for short-term accommodation, and serviced apartments are able to meet their needs. Demand for our three-bedroom and two-bedroom apartments is strong.' Despite the increased supply of serviced apartments in recent years, Ms Wong said there remained a limited supply of true, family-sized serviced apartments backed by deluxe facilities. Many of the new products did not have adequate facilities such as restaurants, health clubs and swimming pools on site, and services might be limited, with only intermittent housekeeping and maintenance coverage. She said Swire remained confident in presenting Pacific Place Apartments as the only true five-star serviced apartment property in the central area of Hong Kong. 'In terms of providing a home rather than a temporary residence and apartment sizes that allow both smaller and larger families the space to spread out, we feel that we remain one of the market leaders,' she said. To ensure the quality of services, the landlord has a team of professionally trained and highly attentive staff to cope with residents' special needs and preferences. From initial leasing inquiries to apartment viewing, contract conclusion, moving in, settling in and departure, home-seekers and residents are served by the same team of staff. Ms Wong said its attentive service contributed greatly to the homely feeling that residents appreciated at Pacific Place Apartments, while its team of resident services staff had been rigorously trained to provide an efficient yet personal experience. 'At Pacific Place Apartments, we believe our discerning residents deserve a generous and exclusive living space rather than just accommodation. The design theme of Pacific Place Apartments is contemporary oriental,' she said. 'The Zen essence becomes the key accent in every design detail - not only pleasing the eyes but also the body, soul and mind. Clean forms and lines are used in an attempt to give the oriental theme the most contemporary interpretation.' Ms Wong said overwhelming designs were avoided at the serviced apartments and residents would be impressed by the functionality behind each design. The subtle, user-friendly details were designed for people who were serious about living comfort and appreciated the real meaning of 'less is more'. There are four design options for residents to choose from: contemporary or oriental presented in dark or light tones respectively. The contemporary Zen-inspired apartments were designed to soothe one's soul and provide solace for executives who need to free their minds after work.