China Post E-Commerce plugs into Guangdong database and network

China Post E-Commerce (Holdings), a Hong Kong-based company formerly known as Intcera High Tech Group, has increased plans to establish its online operations on the mainland with support from the state-run postal service provider and strategic investor, China Post.

Chairman Joseph Lau Chi-yuen said the firm had been granted exclusive rights to use the direct mailing database of about 130 million Guangdong province residents for its direct marketing and e-commerce services.

The Guangdong Postal Bureau, a subsidiary of China Post, owns 4.56 per cent of the Growth Enterprise Market-listed e-commerce firm.

China Post E-Commerce aims to provide online marketing services to Hong Kong and foreign businesses looking to expand into the mainland.

Using Guangdong Postal's database, the company can help customers target market segments and other business opportunities in the province. It can also help send the relevant brochures or product catalogues to targeted households.

Mr Lau said the firm had launched its system on Guangdong Postal's internet shopping portal, allowing clients to sell their products online and through the provincial post office network. 'We have an imported goods page on Guangdong Postal's online shopping site. We will also send out direct marketing materials to relevant residential households to boost sales,' he said.

The firm has also installed liquid-crystal display monitors in 1,500 post offices to support customers' online marketing initiatives.