Golden Harvest Entertainment Holdings, a film studio and cinema operator, is looking to the golden days of the 1970s and '80s after its restructuring.
The company, best known for producing movies starring martial arts superstars Bruce Lee and Jackie Chan, is acquiring Beijing Chengtian Zhihong Film & TV Production and several related businesses owned by Golden Harvest chairman and single largest shareholder Wu Kebo.
It will change its name to Orange Sky Golden Harvest Entertainment (Holdings) and plans to reuse the original square Golden Harvest logo (left) that became recognised globally following the pioneering of kung-fu movie co-productions with Hollywood.
Mr Wu bought a controlling stake in Golden Harvest from founder Raymond Chow in 2007 through Chengtian Group, which has a number of entertainment-related businesses on the mainland such as artist management and music publishing companies.
'The logo, which used to be shown at the beginning of each Golden Harvest movie, should be very familiar to Hong Kong people, especially those who watched Jackie Chan films in the 1980s,' said Winnie Chan, the company's executive director who joined the firm in November last year.
The new management plans to expand Golden Harvest's movie investment and cinema network businesses in Hong Kong and on the mainland, thanks to growth at the box-office.
Ms Chan said the movie industry was performing well during the global financial downturn with people looking to the cinema as a cheap form of entertainment while taking their minds off the crisis.