You've seen her in comic books, on MSN, in flash games - and now Maggie, the cartoon persona of Maggie Lau Hoi-yan, is taking to the stage as a life-size, playful figurine in local shopping malls.
Cartoon Maggie was born when Lau started to blog about her daily life five years ago. Although not a designer or illustrator by training, Lau loves to draw and before long the drawings that enlivened her blogs were winning her fans - including an editor at a publishing house.
The result was her first book, My silly Life, which proved hugely popular, selling more than 30,000 copies.
The success of that first book has led to a further five books, two of which, My Silly Travels and My Silly Pregnancy, are currently featured at the Hong Kong Book Fair.
As the titles suggest, Lau makes light of life, simply setting down anything she finds funny, from things that happen to her to amusing conversations with family and friends.
She has written and illustrated the funny things that happened during her wedding and her pregnancy, and now she is working on a book about her two-month old daughter.