THE scenario unfolds with a group of American tourists surfacing from a MTR exit with an open map of Central between them, trying to find Asia's trendiest street. Panic reigns when, in their state of disorientation - as is nearly always the case when they emerge from an exit that is nowhere near this celebrated locale - one of their number almost gets run over by a bus. By a happy chance, on hand to calm the situation and offer solace was Richard Feldman, who takes up the story. ''When I asked them where exactly they were looking for, they said the three magic words - Lan Kwai Fong. I offered to walk them over there.'' Feldman, as it happens, knows the district well. He is, after all, chairman of the Lan Kwai Fong Association. He went on: ''They had come from Kowloon and were going to the Cafe de Paris for lunch. ''They told me in no uncertain terms that whoever was responsible for Lan Kwai Fong should really do something about it.'' Naturally, being a modest man, he had up to that point not declared an interest. And after that last remark he wasn't likely to either. In fact, we understand that when the tourists inquired of Feldman as to how he was gainfully employed, he muttered something about being involved ''in the new airport project''. (Why is it that when needing cover everyone in this town appears to duck behind Chek Lap Kok?) But at least when he got back to his office Feldman promptly telephoned Mason Hung at the Hong Kong Tourist Association and between them they managed to persuade the MTR to do something about it. No sooner did the new MTR sign go up, than Feldman escorted the Baron of Lan Kwai Fong, Allan Zeman, to check it out. ''It's not too far from where my driver usually drops me off'', Zeman dryly observed.