Less than a month after its 'A Passion For Creation' exhibition finished, Louis Vuitton is on to its next creative endeavour, this time at its Landmark shop. 'L'Excellence du Savoir Faire' features various one-of-a-kind trunks and carrying cases customised by LV to the specifications of famous people, such as Spanish chef Ferran Adria, composer Gustavo Santaoalla, artist Patrick-Louis Vuitton (also the great grandson of founder Louis), and photographer Annie Lebovitz. Tailored chests for designer Marc Jacobs and artist Damien Hirst were to be included too, but it seems they aren't completed yet. Only two of each item were made: one goes to the person, the other is to be toured and then auctioned by Sotheby's in November to benefit the Red Cross. A special medical case was also created for the aid organisation. Besides raising money, the exhibition also promotes LV's customising service. Basically, it can put LV's iconic logo and print on any item you bring in - as long you can afford it. In fact, Louis Vuitton's Asia-Pacific president, Jean-Baptiste Debains, confided that the famous creative head of a fellow French luxury house recently commissioned a made-to-order case for his 30 iPods, speakers and music equipment. However, he swore us to secrecy so really we can't tell you who he is.