HONG Kong exporters are well-positioned to take advantage of Colombia's under-developed consumer goods industries, the Trade Development Council (TDC) says.
Hong Kong's price-competitive textiles, toys, watches, consumer electronics and household goods would find favour with the South American nation's modest average incomes, the council said yesterday.
It suggested Hong Kong companies set up links with trading firms, agents or department stores to help break into the market.
Since the virtual elimination of import licensing in Colombia, many importers have set up business in the last two years.
However, the council also sounded a note of caution, saying: ''While Hong Kong firms may find it fruitful to explore business with newcomers, considerable care should be taken as many lack commercial experience and financial support.'' The major obstacle to direct sales now is the small volume demanded by the numerous small operators in the country.
The council suggested appointing a sales agent to handle assorted requirements from buyers in Colombia to solve the problem.
Since the opening of Colombia's import market, Hong Kong's total exports to the country have surged, rising 196 per cent in 1992 and 47 per cent last year to $327 million.
