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Brand story: Rojukiss

2-MIN READ2-MIN

What is it?

South Korea has developed a make-up brand inspired by love. The name Rojukiss combines 'Romeo and Juliet' and 'kiss'. 'Women in love are the prettiest,' the brand says. It focuses on creating youthful, gently flushed skin. Natural ingredients - such as pore-tightening witch hazel and oil-balancing chamomile - are combined to form the basis of this line of complexion-enhancing products.

What are its strengths?

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Rojukiss combats the most common enemies of Asian skin: pollution, humidity, oily food and harsh sunlight. The use of herbal remedies is beneficial for those with sensitive skin.

What are its key products and how much do they cost?

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Rojukiss features more than 10 products, from anti-inflammatory serums to four signature make-up items. The first is the Pure Vita C Dual Mask (HK$195/5pcs), which uses a patented special ingredient to help skin absorb vitamin C. The mask includes a separate packet of vitamin C that the user dissolves in water before use.

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