Skincare products containing gold have enjoyed immense popularity over the years, so it comes as no surprise that platinum has been catching on as the new skin-nourishing metal in cosmetics.
Like many other products, platinum has an anti-ageing effect on skin. However, rather than dealing with surface hydration, platinum works on the skin's electrical balance.
Skincare companies such as La Prairie are coming out with skincare products containing platinum to balance the positive electrolytes in our skin.
According to La Prairie, most of the electrolytes produced by our bodies are positively charged and an overabundance can result in tough and dull skin.
The brand's Cellular Cream Platinum Rare (HK$8,900) uses a number of ingredients including negatively charged colloidal platinum to help you regain and maintain the youthfulness and radiance of your skin.
La Prairie's scientists found out that platinum can bond with human skin and exhibit anti-ageing properties, while minerals, including sodium chloride, potassium, calcium and sodium bicarbonate dissolve in water inside the body, becoming electrolytes that flow in and out of body cells, taking nutrient fluids with them.