It was another case of competing opening parties on Thursday night in Tsim Sha Tsui. On one corner of Peking Road and Kowloon Park Drive was the brightly lit new Esprit flagship store's celebration; across the road was the shiny new Ermenegildo Zegna global store's cocktail bash. One was a high-fashion soiree, the other a casual-wear party. At Esprit's new three-storey shop, the look is now more trendy, colourful and, well, H&M-like. 'Why the new concept store?' Esprit Holdings chairman Heinz Krogner asked rhetorically in his speech. 'Because after the economic crisis, nothing will be the same. This is our first global prototype store. I guarantee, Esprit will be very different in the future.' Well, last year was the firm's worst in terms of business. To signal its hipper image and style, Esprit's bash focused on stage entertainment. Among the performers were at17 with guest Chet Lam, who described sister Eman Lam Yee-man's duo as 'Hong Kong's Indigo Girls'. Drummer Jun Kung, leading an R&B unit, funked up the party with Michael Jackson and Earth Wind & Fire jams. Emcee Terence Yin Chi-wai (pictured) was invited to sing a Maxwell soul tune but, um, let's just say he has the moves of a white guy.