The annual music marathon Wild Day Out is celebrating its sixth anniversary with a new venue and a ghoulish makeover to make the most of Hongkongers' growing enthusiasm for Halloween.
'People now are more excited about Halloween than Christmas. I can't wait to see the chemistry when rock'n'roll meets the spooky side. That's why we moved the show from its usual time slot in January to October,' says Flora Kwong Man-wai, director of event organiser Wow Music.
Since Wild Day Out was forced from its original venue at the Tamar site in 2006, it had been held at the West Kowloon Pop TV Arena, but moves this year to Sha Tin racecourse, which can accommodate 85,000 fans.
Kwong says the new venue is creating a lot of excitement. 'We're able to put on a larger-scale concert this year because of the amazing venue,' she says.
Performers say the new venue will encourage the audience to become more involved.
'The view is beautiful and perfect for an outdoor concert. In other indoor venues, the audiences are more constrained, and only sit there and watch,' says Canto-pop rocker Louis Cheung Kai-chung, who will be making his third appearance at the show.
