For Hongkongers seeking London real estate bargains, now is the time to enter the market, according to Paul Vallone, managing director of Berkeley Homes (Urban Renaissance), who cites 'phenomenal' interest from Hong Kong and Singapore investors this past year. Many believe British prices have bottomed out and that, coupled with a favourable exchange rate, it means Hongkongers are well poised for good deals. Speaking about Berkeley Homes' newest phase at its landmark Royal Arsenal Riverside development in London, he contended that such properties offered excellent investment opportunities. 'Factors compelling Hongkongers to buy British property are a shared common law heritage, with most real estate processes and procedures being similar in both jurisdictions. Moreover, there is a powerful emotional link between Hong Kong and the UK because many locals were either educated in Britain or plan to send their children there in future for higher education,' Vallone said. He suggested researching 'up and coming areas' that already had some facilities. 'What keep rents up is employment and connectivity; if there are rail service improvements [like at Royal Arsenal Riverside], employers and businesses will come,' he said, adding that the company is very selective in buying sites. Founded in 1976, Berkeley Homes is the Berkeley Group Holdings' (BGH) largest division. BGH is a FTSE 250 company and, in the financial year ending in April, had a turnover of GBP702.2 million (HK$8.9 billion). BGH has an outstanding balance sheet strength and a GBP2 billion-plus future gross margin in high quality land bank, allowing the group to look to the future with confidence. Berkeley Homes also possesses an unparalleled reputation and has had a consistently strong international following, with purchasers around the world buying into its building quality, specifications and exceptional customer service. The company is dynamic and innovative, with a passionate commitment to providing high-quality homes in excellent locations in London and southeast England. It is a leading urban rejuvenator and works with high-profile partners to deliver revived communities and improved private and social housing. 'Don't be misled by massive headlines of large spaces and promises of exclusivity - regardless of where they may be,' Vallone said. Notwithstanding that people can be 'wowed' by snazzy sales pitches and 'herd mindsets', he believes British property is a good, stable investment because 'it's an undersupplied market'. But buyers should ideally be in for the long haul.