As the global economy begins to show signs of revival, companies are getting ambitious with their recruitment plans. Several large corporations, such as Legend Group, Baidu.com and KPMG, launched recruitment drives at mainland universities last month. They are doing so earlier than last year to attract the most talented candidates. He Wei, inspector-general of the college campus recruitment department of well-known mainland human resources firm Zhaopin.com, said enterprises were hoping to shorten the recruitment process and lure top students. According to Zhaopin.com, about 80 companies - including state-owned, private and foreign enterprises - have carried out recruitments on its website so far. The billboard of 'The best model enterprises in human resources in China 2009', released by human resources company 51job.com last week, indicates campus recruitment is expected to increase from last year. Ninety of the 100 model enterprises planned to employ fresh graduates for 34,670 job openings, a 42 per cent increase from last year. This year, more graduates are hoping to join mainland-based companies after many multi-national enterprises, faced with a worldwide recession, laid off staff and cut recruitment plans last year. Internet companies are in the forefront of the competition for the best candidates. Tencent Inc, the mainland's largest and most-used internet service portal, announced in July it planed to recruit about 1,000 graduates. Since its college campus recruitment drive was launched on September 17, the company has received tens of thousands of applications, with software development positions being the most popular.