Display boxes showing cigarette packets replaced banners and posters at newspaper stands yesterday, as tobacco advertisements disappeared across Hong Kong in the final phase of the cigarette advertising ban.
But the government said the display boxes could be regarded as advertisements and it would consider prosecution. Both vendors and smokers said the ban would not affect how many cigarette packets they bought or sold.
Tobacco advertisements have been banned in newspapers, magazines, radio, television and public spaces since the 1990s, but newspaper stands and hawkers were exempted until yesterday.
In Causeway Bay, large display boxes equipped with spotlights were observed at almost all newspaper stands. Packets of cigarettes were seen revolving inside the boxes.
Ms Chim, a vendor, said tobacco companies helped her renovate the stand by adding the display boxes, and were still paying her about HK$3,000 a month in 'advertising fees', even though her posters and banners had disappeared. But display boxes were not advertisements, she said. 'It is not an advertisement if there are no words.' Chim said it would be 'unreasonable' if display boxes were regarded as advertisements. 'Either they ban smoking altogether or they should allow us to display packets. Otherwise, how do people know we sell cigarettes?'
She said cigarette sales dropped 40 per cent after the government stepped up tobacco control measures in the past year.