SmarTone-Vodafone, which has launched an upgraded mobile broadband service to rival that of CSL, is pushing for greater transparency in its industry's marketing of wireless network performance.
'In recent years, there has been confusion arising from the telecommunications industry's marketing practices,' said Stephen Chau Kam-kun, the chief technology officer at SmarTone-Vodafone.
'Operators have promoted the theoretical speed of their networks instead of the typical speeds that subscribers will experience.'
Chau said SmarTone-Vodafone, unlike its local competition, had adopted a new approach.
'With our HSPA+ network upgrade, we're clearly stating the typical mobile broadband speeds,' he said.
SmarTone-Vodafone, which uses equipment from Sweden's Ericsson, started commercial operations of the service on Thursday.
