Who said super-luxury was on the decline? With a US$480,000 price tag and a limited edition of only 10 pieces worldwide, Concord's C1 Quantum Gravity had better deliver on some serious space-age bells and whistles.
And it does. Boasting the first external biaxial tourbillon, the C1 Quantum Gravity also has the first vertical power reserve, which glows with a liquid made of nano-particles, and a bridge in the dial suspended by wires. You have to see it to believe it.
Alex Grinberg, Concord's new president, picks up the watch to illustrate his point.
'If you see here,' he said, indicating the visual display, 'it has a 3.5 day power reserve that fills up with liquid nano-particles that glow. And as you lose power, the glowing line goes down, prompting you to wind your watch. The case is titanium and it's big but it's light.
'It's not form over function. It's function and innovation leading form. Nobody besides Concord, with our partner BNB, has created a tourbillon that is literally outside the watch case ... no one. By pulling the tourbillon outside the watch, we created space inside the watch to house other functions and complications.'
Joining as president in July, Grinberg is a man raised on watches. A real 'gadget guy' who loves talking about watches, cameras, phones and other hi-tech toys, he is the son of MVI Luxury Group Inc's famed founder, Gedalio Grinberg.