COLLIERS Jardine has embarked on two new ventures designed to take advantage of its burgeoning international network. Roger Cook, chief executive officer of Colliers Jardine Pacific, said the Hong Kong-based agency last week started a hotel search service for Asian investors looking to buy properties in the United States and Europe, and an office and factory site-finding service for European businesses looking for premises in the Far East. The decision to launch the London-based service for European firms looking to set up operations in the Asia-Pacific region follows the opening of an office in California two months ago aimed at finding sites for American firms in the Far East. Colliers is also considering opening an office on the American east coast for the same purpose. Mr Cook said he hoped the San Jose office would be particularly successful in finding clients from Silicon Valley and San Francisco. Colliers was responding to increasing interest from US firms looking to set up factories in China and offices in Hong Kong, he said. The agency was also receiving a growing number of inquiries from businesses looking to set up in Vietnam, he said. US interest in the Asia-Pacific region began to grow stronger following the Asia-Pacific Economic Co-operation (APEC) forum in Seattle last November, which increased awareness of the region. The Hong Kong-based estate agency will be using a network of more than 40 affiliated Colliers' branches located in the US, plus its network of Asia-Pacific offices to find suitable factory and office sites. The new hotel-finding service is run by Colliers' Hotel and Leisure Division, which has been helping Asian investors buy properties in Australia and New Zealand for a number of years. Increasing demand from Asian clients looking to buy hotels in Europe and the US led Colliers to expand its operations, Mr Cook said. There was particularly strong interest from Hong Kong investors in the new service, he said. Buying a hotel in Europe and the US was now a ''very economic proposition'', because the buying price might be as little as 25 to 50 per cent of the original development cost, he said. Although the new service was little more than a week old, it was already undertaking work for a number of clients. Michael Allen, managing director of Colliers Jardine's Hotel and Leisure Division, was reported in The Weekend Australian last week to have said that hotel stock in Australia and New Zealand was drying up and Asian investors were now looking to invest elsewhere. He said the Singapore-based Royal Brothers, for example, which had spent A$300 million (about HK$1.6 billion) on buying hotels in Australia and New Zealand in the past six months, was now looking to invest in London.