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Big European brands to debut at Fashion Week

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Amy Nip

Asia's largest fashion event, this month's Hong Kong Fashion Week, will see a big increase in the number of exhibitors over last year's event, with more big-name European labels taking part.

About 2,000 exhibitors from 30 countries and regions will participate in Hong Kong Fashion Week for Fall/Winter and World Boutique, which both run at the Convention and Exhibition Centre from January 18 to 21.

This represents a 25 per cent increase on last year's 1,600 exhibitors.

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The big-name European brands joining the fashion events for the first time include Britain's Vivienne Westwood and Spain's Mango.

The gradual economic recovery in the West could be the reason behind the welcome increase in European participants, the deputy executive director of the Trade Development Council, Benjamin Chau Kai-leung, said.

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Vivienne Westwood's creative director, Andreas Kronthaler, and the brand's marketing and merchandising director, Christopher di Pietro, said a seminar during Fashion Week would 'decode' the English fashion icon.

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