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When my best lines fall resoundingly flat

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Stand-up comedian must be the hardest job in the world. I don't mean it's the worst job in the world - that would be the position of Admiral on the Death Star. But stand-up comedian would be the hardest job to do well.

I have come to this conclusion on the basis of how hard my own job is. Part of my role is to entertain clients. It's an unspoken fact of business life that most decisions to hire advisers or anyone else is made on the basis of subjective rather than objective criteria. If I can make the client like me, for whatever reason, it's going to make his decision to hire me that much easier. It's an inescapable fact that, all other things being equal, good looking, funny, or just plain interesting people get hired more often than their ugly, humourless and dull counterparts.

The way to make clients like me is to take them to lunch, play golf with them, or invite them to other sorts of social events at which I can put on my interesting and funny act. I can't do good looking unfortunately, but I do at least try by wearing nice suits and fashionable ties to distract attention from my ordinary physical features. Trying to be interesting or funny can be very difficult if you're not in the mood, but failing to entertain some executive, painful as it is, can't be anything like bombing onstage.

Some clients unfortunately have worked this out. They know that it is my job to entertain them, so they don't feel any obligation to be entertaining themselves. So they can be as dull or as passive as they like and simply sit back and siphon off my energy like a big black hole. At least that's the charitable interpretation. I do of course leave open the more likely possibility that a lot of these folks are just dull.

I recently recognised this phenomenon at a lunch I had with the representative of a very large multilateral lending agency.

'Did you have a good flight?' I asked as we sat down, she having just arrived from Europe.

'Yes, I was able to catch up on some reading,' she said.

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