CSL, which runs Hong Kong's largest mobile-telephone network, has expanded its e-commerce operations with a new social media-linked online store that offers not just devices but also the operator's services and expertise.
'For us, this is a game-changing and strategic initiative,' said Tarek Robbiati, managing director of Telstra International and chief executive at CSL. 'We've done extensive research; there isn't anything in the world like it.'
However, rival operator SmarTone-Vodafone, insisted that Hong Kong consumers still preferred the retail experience in physical stores.
CSL yesterday launched one2free online shop, allowing customers to browse and choose combinations of gadgets, service packages and value-added services, such as music or videos, Robbiati said.
The online shop also offers an interactive service to the customers. Depending, for example, on whether they are new or existing shoppers, they can navigate through different discovery routes, which can help them find the best solution. Deliveries are made within two days.
Aenil Premji, CSL's chief marketing officer, said current subscribers could simply log in and receive recommendations for gadgets and plans based on the data the operator already has about them. Users could also renew their contracts online.