The Oscars are not just movie awards anymore. There's now a fragrance Oscars, thanks to cosmetics chain Sa Sa. The ceremony on Friday at The Mira's ballroom included 11 categories, such as best charming fragrance, best new fragrance, best men's and women's perfumes, best bottle and best print ad. It was a bit like the real Academy Awards - the event was overly long, kind of cheesy and the results left some scratching their heads. However, there was no red carpet, no academy vote and no accounting firm to tabulate the results. Organised by Sa Sa's founding family, chairman Simon Kwok Siu-ming (third from left), his wife vice-chairman Eleanor Kwok Law Kwai-chun (second from left) and daughter Melody Chan Kwok (left) - with entertainer Ella Koon Yan-na (right) - the perfume Oscars were first presented in Taiwan and Malaysia, and this was the first time in Hong Kong. Of course, it's only open to scents available in their stores. The event began with a parade of the 'nominees', as models carried perfume bottles while strutting across the stage. Later, Kate Tsui Tze-shan tried to do her best Beyonce impression with a tacky funky number, while Koon filled in for the Celine Dion portion of the musical numbers, belting out The Greatest Love Of All. Yes, it was as entertaining as you'd expect. In case you're curious, the big award winners were Elizabeth Arden's 5th Avenue for the best-selling fragrance and Giorgio Armani's Idole for fragrance of the year.