MUCH has been written in these columns about rudeness and inconsiderate behaviour in Hong Kong, and I now feel compelled to add my own views after one particularly frustrating episode. On Monday, April 11, my family and I went to UA Queensway to see the 5.45pm screening of Schindler's List. We settled in our seats at about 5.40. The first 20 minutes or so of the film were marred by the continuing arrival of viewers trying to find their seats. Then there were the pagers and mobile telephones beeping away as a reminder to the audience of just how important their owners are. There was the crying baby, although the mother at least got up and walked it to sleep. And finally, to top the whole lot off, there were two people in deep (and loud) conversation - at one point so disturbing that the European woman in front turned around and told them to shut up. The reply? ''What's wrong with talking?'' Sadly, this is the state of affairs. Why do the cinema operators allow people in after the film has started, disturbing those who arrived on time? Why are pagers not switched off? And why are people so inconsiderate as to assume that there is nothing wrong with talking through films? Here are a few possible solutions: Close doors once the show starts. If people can't make one particular time then they should buy tickets for a time that they can make. Instruct patrons to switch off pagers and mobile telephones, or risk having staff remove them. Let patrons know that staff are available to deal with those who insist on disturbing others. NEIL RATCLIFFE Pokfulam