Buoyed by the current economic recovery, online advertising in Hong Kong is expected to accelerate this year after spending hit a record HK$869 million last year - led by the finance sector.
'The momentum is strong and we're seeing a lot of new advertisers doing online campaigns,' said Alfred Tsoi Po-tak, managing director at Yahoo Hong Kong.
According to the latest AdRelevance report from market research firm Nielsen Online, the number of internet advertisers in the fourth quarter last year more than doubled to 2,514 from 1,060 in 2008.
That raised the number of internet campaigns for the quarter to 6,152 from 3,062 the previous year.
Total online advertising in the quarter reached HK$255 million, which helped lift the full year's spending to HK$869 million, up 17per cent from HK$743 million in 2008.
'All major indicators in the fourth quarter suggest that advertisers are more confident in turning to online advertising as the economy picks up,' said Joseph Kam, commercial director at Nielsen Online Hong Kong & Taiwan.