ITALIAN Motors, exclusive distributor for Ferrari in Hong Kong, China and Macau, plans to sell 50 of its cars this year - almost double last year's figure of 27.
Alex Yip, assistant general manager of marketing for Italian Motors sale and service division, said the growing number of Ferraris being sold in Hong Kong was due to increasing quotas for the Asia-Pacific and the weak performance in European markets.
Italian Motors has already sold more than 25 Ferraris this year.
Managing director Herbert Adamczyk said Ferrari would set up two more showrooms, in Shanghai in May and Guangzhou by the end of this year. A showroom was opened in Beijing in February.
But he said the company would only appoint local service agents to provide after-sales service because the number of Ferraris in China was still small.
Six Ferraris have been sold - four in Beijing and two in Guangzhou - since Ferrari first involved itself in China last May.