Who started it? British model and designer Tabitha Simmons studied film and set design at Britain's Kingston University. After graduating, she enjoyed a successful career in modelling before branching out into styling. Over the years she has contributed to publications such as British, American and Italian Vogue and Another Magazine, together with her photographer husband, Craig McDean. She has also worked as a consultant for brands such as Givenchy, Fendi and Gucci. Last year, she launched her own line of shoes, which are available at high-end retailers such as Harrods, Colette and 10 Corso Como. She is based in New York. Why we love it: the styles are contemporary, quirky and easy to wear. Rather than focusing on trends, Simmons concentrates on timeless pieces. Many of her designs come with intricate details and are made from an unusual mix of fabrics, including python skin and suede. There is a range of styles (the designer has called her line 'schizophrenic') but this season look out for Minnie Mouse-inspired canvas wedges and details such as perforations and laces. For comfort, Simmons has added a hidden platform and thin layers of gum-sole lining for traction. What we'd pick: the grey suede heel (above right; HK$11,200), with black piping, corset detailing up the back and a double ankle strap, is a new take on evening shoes. The suede hybrid brogue wedge (above left; HK$9,200) is another show-stopper. Where can you get it? Tabitha Simmons is available at Lane Crawford, IFC Mall, Central, tel: 2118 3388.