More than 4,000 exhibitors from 36 countries and regions are marking the 25th anniversary of the Hong Kong Gifts and Premium Fair from today until Friday.
The Hong Kong Trade Development Council (HKTDC), the fair organiser, will present loyalty awards to exhibitors who have been long-term participants.
This year's fair has a 12 per cent increase in exhibiting space at the Hong Kong Convention and Exhibition Centre in Wan Chai. There are 17 group pavilions.
The Hong Kong International Printing and Packaging Fair is being held concurrently at AsiaWorld-Expo. A free shuttle bus service will run between the fairs. More than half of the gift fair's exhibitors are local companies, while Sri Lanka and Denmark are new participating countries. The fair will host 100 buying missions from 78 countries and regions, bringing in more than 8,200 buyers.
According to the HKTDC, the fair will once again present opportunities to conduct business and gather market intelligence. Exhibitors will promote their products and brands to worldwide buyers and meet buyers informally to explore business potential.
A new section called World of Gift Ideas has been created to mark the 25th fair. 'Prominently located in Hall 1, World of Gift Ideas is a highly creative section, not only in its products but also in its booth designs. The section is composed of raw booth-space exhibitors, who have designed and decorated their own booths to boost brand recognition and attract buyer attention, and exhibitors who opt for specially designed deluxe booths,' says a HKTDC representative.