As the serviced office sector in Hong Kong becomes increasingly competitive, more innovative business models are being created to attract clients. The oft-heard boast of Hong Kong being the gateway to China is no longer enough as a recipe for success for at least two serviced-office providers: one of which has been established for seven years, while the other is a newcomer. Jumpstart, which has seven locations in Hong Kong, is building a presence on the mainland spearheaded by an 11,000 sqft premises in Shanghai due to open in January next year. Managing director Chapman Leung says the offices at Wheelock Square in Nanjing Road West marks the start of a 'very aggressive plan for us in China' which will see the company targeting Beijing and Shenzhen, as more companies based in Hong Kong seek a hinterland presence. The other provider is using a different strategy to play the China card. Asia Business Centre was set up last year by three colleagues who worked in retail banking. Travis Lee, one of the directors, says they spotted a niche area for mainland companies wanting a base in Hong Kong to drive exports to the United States and Europe. While other serviced offices are content to restrict their presence to Hong Kong and let tenants fend for themselves when it comes to cross-border deals, Lee and his partners, Danny Chan and Raymond Wong, decided to use guanxi, or connections, they had built up. With Beijing being pressed to revalue the yuan, Lee says more mainland companies are keen to strengthen their links to overseas factories and markets in the event that exports become pricier. 'It's working both ways for us - Chinese companies want an office here and so do foreign companies,' Lee says. 'They are all looking to save money while attracting new customers.' For Jumpstart, the mainland expansion is driven by Hong Kong and overseas companies seeking to penetrate second- and third-tier cities. 'We have clients now in Hong Kong who want quality offices everywhere in China,' Leung says. 'I definitely see opportunities as more companies look for services.' Concerns about whether mainland regulations would be too restrictive have been brushed aside. But finding quality staff and engaging building contractors, with the Shanghai Expo on, have been a challenge which, Leung says, will also be overcome. Asia Business Centre and Jumpstart also play to their strengths of registering newly arrived businesses - a service which many a hard-pressed overseas company appreciates.