After one of the world's leading business centres opened on the 51st floor of Wan Chai's iconic Hopewell Centre, the diversity of Hong Kong's serviced office market is becoming more apparent. Recent publicity trumpeted location and prestige for Regus' presence on the 51st floor on the 66-storey tower, which is crowned with the city's only revolving restaurant. It is the 10th facility in Hong Kong for Regus, which boasts more than 1,000 business centres in 80 countries and regions. With 'panoramic Victoria Harbour views', car parking and 'unrivalled office facilities' among other attractions, the Hopewell facility strengthens the hold Regus has in the city's prime commercial precincts. Yet, there are still areas of the serviced office sector which remain relatively unexploited and - for now - seem to be the domain of independent providers who have added a touch of character to their projects. Step forward the likes of home2home and K Wah Property Holdings. While the International Finance Centre, International Commerce Centre, The Center and other plush addresses, where Regus and fellow business centres are based, may impress visiting CEOs, home2home's Izi tower in Hollywood Road is based on the concept of 'culture meets commerce'. Izi, based within an incense stick's scent of Man Mo Temple and a host of other heritage gems, is aimed at a different type of entrepreneur to the suited and booted brigades down the hill in the central business district. Its office idea grew from the Ovolo brand of boutique serviced apartments, which is managed by home2home, and aimed at fulfilling the round-the-clock work demands of many of the tenants. 'It's a new breed of serviced workplaces, rather than strictly offices, and they are in the fringe of the main business districts,' says Girish Jhunjhnuwala, the founder of home2home, whose property portfolio has been rebranded as Ovolo following a recent acquisition. What sets Izi apart is that tenants get their own pantry-kitchenette and washroom within office areas of between 700 and 1,400 sqft, all of which have flexible layouts. There are about 40 workspaces in the 22-storey building, plus two floors of 24 storage units of 50 to 70 sqft each. Since opening in the spring of 2008, it has had occupancy rates in the 'high 80s', percentage wise. The company has had its eyes set on opening a similar facility in Aberdeen, where it runs luxury serviced apartments and where the island MTR line is to be extended. Also in Aberdeen, among former industrial buildings that have undergone a commercial version of the residential-loft conversion, is K Wah's The Factory, a facility which falls under Ovolo's vision of 'total reinvention of serviced work spaces'. Internationally renowned comic-book artist Mauro Marchesi was flown from Italy to give its walls an illustrative look and easier on the eye for the designers, digital-video production companies and other creative entrepreneurs who rent work space at the Wong Chuk Hang facility.