Open invitation to party ... and help save planet We are all being invited to a party. It's been a tough year all around so far, and the worst is not over yet. We are not talking about the business environment, we are talking about our natural habitat. In the United States, after months of millions of gallons of oil gushing into the Gulf of Mexico, the flow of crude may have finally been stopped if the latest containment cap works. In this region, we have experienced some of the highest temperatures in history. In the Arctic, there is the fastest melting of sea ice ever recorded, while in Latin America, there are reports of record rainfalls washing away mountainsides. So why are we going to be celebrating? Organisers are calling it a Global Work Party. The date is October 10 and the venue is wherever you live. The whole point is to do something, no matter how small, to help deal with global warming in your city or community. The emphasis is on both work and partying. For example, teams are insulating schools in London. Supporters in Auckland will have a bike fix-up day to get every bicycle in the city back on the road. In the Maldives, groups will put up solar panels on the president's office and people in Bolivia will be installing solar stoves for a large-scale carbon-neutral picnic. Up to now, there are similar events happening in 116 places around the world and counting. It promises to be a massive global climate movement and a proud sequel to last year's Global Day of Action. The worldwide initiative is co-ordinated by the progressive 350.org - an international alliance of climate campaigners and activists. The number 350 stands for the safe upper threshold for carbon dioxide in the atmosphere - 350 parts per million. At present, the atmospheric concentrations of carbon dioxide is 390 ppm, which explains why our ecosystem has gone haywire. Members of 350.org say there is no silver bullet to solve the climate crisis. They believe the key word is diversity; we need solar power, wind power, energy efficiency and bold energy policies. The goal of the double 10 party is to send a symbolic message: if ordinary people can work together to fix the problem, so can governments around the world to hammer out legislation and treaties. The alliance encourages everyone to be a 'party' organiser and sign up to host a local event. Lai See wonders if solar panels will go up on the roof of Government House or other government buildings on October 10? BabyMail on the button Cuteness sells, and the Japanese aren't the only ones smitten by it. E*Trade Financial Corp's BabyMail viral marketing campaign, which allows users to create their own animated talking baby message to share with friends and others, has been viewed more than one million times since its February launch. E*Trade has always been at the forefront of technology, not only in its products and services, but also in its marketing and advertising efforts. BabyMail is helping it gain broader exposure to consumers and enhance brand recognition. The company hoped the integrated marketing campaign would help boost the core retail brokerage franchise, drive new customers to E*Trade and strengthen customer and investor confidence during times of economic uncertainty, said Lea Stendahl, its vice-president of marketing. Sounds like putting a wee bit too much responsibility on those little baby avatars' shoulders. Scouts think business The scouting movement is taking 'Be Prepared' to another level with its array of badges. In addition to learning how to tie knots, live under canvas, read maps and go hill walking, the organisation is becoming business-savvy. As of this week, the movement founded by Baden Powell last century is offering a badge for entrepreneurship. 'It's our job to encourage them to try new things and be more entrepreneurial,' Scout Association spokesman Simon Carter told the BBC. The badge is multimillionaire Richard Harpin's brainchild. The founder and chief executive of domestic insurance company Homeserve has put up GBP50,000 (HK$591,000) to fund it. The badge will also be awarded for fund-raising. Now that's likely to strike a chord in Hong Kong. We can just see the sons of investment bankers and brokers planning new companies and initial public offerings as they hunker down in their tents in the New Territories. Obviously, this is only a first step and logically we'd like to see the Scout movement continuing the theme with badges for the most innovative equity-based derivative product or credit default swaps.