The dawn of the internet age combined with the latest digital and mobile technologies has brought information and knowledge to millions of people worldwide. The essential ingredients for self-improvement and hopefully prosperity are no longer the preserve of the elite, but are now just a mouse-click away enabling anyone with a computer to acquire knowledge either for leisure, or to start up a new business. But despite these advantages, the digital age has not been without adverse consequences. Young people growing up with instant access to infinite varieties of entertainment online seem to have little patience for sustained reading or concentration. Even 'blogging' has been reduced to 'microblogging' requiring an attention span no longer than the 140 words of a Twitter message. These trends along with the hectic pace of modern life threaten in-depth journalism and lengthy story-telling. Tellingly, the book publishing industry has been shrinking. However, with the launch of the Apple iPad, in addition to the Amazon's Kindle e-reader, it seems that finally the advantages of the internet and mobile technologies can be made to complement, not undermine, industries involved in creating text. Previously, the increased capabilities of mobile devices to present information through audio and visual media came at the expense of the written word. But, one of the key features of the iPad is its ability to be read horizontally or vertically with a page-turning function replicating the natural motion from a book or a newspaper. The audio-visual functions of the device remain attractive, but at least it reserves space for the appreciation of purely textual creativity. It is to be hoped that the undoubted popularity of devices like this will stimulate quality publishing. There have been reports of Apple's chief executive Steve Jobs visiting publishers and the traditional print media to convince them that this new technology will promote these industries, and not threaten them. No doubt, there are still many copyright and pricing hurdles to overcome. But to be able to have a whole library contained in a mobile electronic tablet is an opportunity to reinforce the pleasure and importance of reading.