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Eye on style

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Even though Ruder Finn's recent China Luxury Forecast indicated that online shopping has yet to catch on in Hong Kong, it hasn't stopped a wave of local retailers setting up shop in cyberspace. Popular SoHo boutique Tiare, which stocks contemporary labels from the US - including T-shirt brand Velvet and hip labels Graham & Spencer, Rachel Pally and Vince - launched its online boutique last month (www.tiareboutique.com) carrying their best-sellers online. Shipping is free for orders over HK$1,000 and saves you a trip to SoHo.
Mums-to-be can also get their clothing kicks online at Sono Vaso (www.sonovaso.com), a maternity boutique founded by long-time Hong Kong residents Melanie McInally and Rita Yaworsky. The online-only boutique will carry seasonal fashion collections, as well as a line of basics (far right) called Essenziale featuring tank tops, skirts, dresses, trousers, leggings and nursing tops made from natural fibres. Shipping is free and, to celebrate the launch, customers who spend HK$1,000 will receive a HK$100 voucher.

If you are looking for something for your little one, try Hip Little Bubba (hiplittlebubba.com), which features hundreds of funky gifts and clothes for babies and toddlers. Owner Nicole Darragh sources from various countries and covers every category from baby clothes (right) and room decorations to nursing covers and body care. Many are exclusive brands, including b.box, Isoki and Coco & Ginger. Customers will receive 10 per cent off all items until the end of September.

Children's wear seems to be the in thing, with Gucci recently announcing the launch of its first full-scale children's collection. The line is divided into two age ranges (zero to two years old and two to eight years old) and will include apparel, shoes, small leather goods, footwear and accessories. It launches in stores next March.

High-society mums are also getting excited about the upcoming opening of Mama Kid, a concept store for children launched by fashionista and actress, Valerie Chow Kar-ling. Dubbed as the 'Joyce boutique for kids,' the shop will stock edgy labels for children - think Comme des Garcons and Maison Martin Margiela but for tots. The shop is due to open in September. Watch this space.

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