Mainland developers are adopting a more flexible pricing strategy and construction schedule for the second half of the year amid concern the central government may introduce more austerity measures to curb soaring home prices.
'In the second half, we will continue our flexible marketing and pricing strategy according to the specific conditions of individual markets,' said Jason Hui Sai-tan, a vice-chairman and executive director of Shimao Property Holdings.
As of the end of last month, Shimao had achieved 44 per cent of its 30 billion yuan (HK$34.32 billion) annual sales target. The company plans to launch more new projects in the coming months.
Hui did not elaborate whether the company would offer discounts to drum up sales, saying the pricing strategy would vary from city to city.
Last month, sales rose 13 per cent on the month to 2 billion yuan.
'This indicates the appetite for buying homes has returned and the market has digested the impact of the austerity measures introduced in April,' Hui said.